01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
WORDPRESS
85%
SEO
85%
COPY WRITING
95%
INDESIGN
95%
PHOTOSHOP
95%
ILLUSTRATOR
95%
TYPOGRAPHY
95%
DIGITAL CAMPAIGNS
95%
CANNOT SCORE MYSELF 100% WHEN I AM 100% CERTAIN THERE IS ALWAYS MORE TO LEARN*
I'M
MARIANA RICALDE.
ART DIRECTOR,
DIGITAL CONTENT DIRECTOR & CREATOR
M
Driven Digital Content Strategist, Marketing Executive, Graphic Designer and Photographer with 14 years of experience in leadership roles including high level experience leading and managing creative marketing teams, designers, photographers and copy writers while maintaining a clear vision and style. Specializing in company branding, UX design, digital marketing strategies and SEO. Offering an extensive background in all aspects of creative marketing, project management and graphic arts, easily moving from vision and strategy to hands-on implementation.
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2015-2016
VISION MUSIC MAGAZINE
Art Director/ SEO Specialist
I created the magazines esthetic and style. Worked with the Editor in Chief to determine the look and feel the magazine should have as well as the website. Worked with typography and photo editing to define the magazines style as well as directed a team of designers in the creation of the editorial design of the magazines layouts and advertisements. I worked with a group of photographers assigning photography projects and received and proofed all photographs for the magazine. I oversaw the creation of the website and optimized the site.
2016 - Present
BYC FRANCHISING LLC
Director of Digital Content & Graphics
I manage the brands 35 nationwide locations online presence, social media and digital marketing initiatives. Oversee and coordinate a team of designers, photographers, developers and marketers to ensure brand tone and style is followed. I direct the development and creation of the brands mobile app as well as the development of the brands website and ensure the websites optimization.
I direct the graphics and photography creation for all menu items, social media posts, all sales collateral and marketing materials.
2012-2015
INTERNATIONAL GATEWAY INSURANCE BROKERS, LLC
Group Marketing Director
I developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, sales collateral materials, promotions and events. I created and executed digital marketing strategy to drive brand awareness
devised fresh market penetration strategies to secure new contracts that led to 27% gain in sales volume within a three year period.
2009-2012
PICTURE PEOPLE/ PORTRAIT GALLERY
Regional Photography Coach/ Studio Manager
I oversaw the operations of the photography studios across the west coast. I was charged with the responsibility of opening, staffing and training new studios across the state of California that consisted of over 100 employees including photographers, sales associates and management teams. I continuously recruited, hired and trained studio managers, photographers and sales staff on all levels. I mentored leadership skills to management teams. Developed sales and photography training plans. Lead sales based and photography training classes during studio visits.
2008-2009
CEREMONY MAGAZINE
BAJA TRAVELER MAGAZINE
Editorial Designer
I redesigned and launched the website for Baja Traveler magazine. I did photo retouching and prepared the images to be placed in social media and printed media. I worked on editorial layouts for San Diego's premiere luxury wedding magazine. I was charged with designing ads for several clients that were in line with their specific marketing needs and their individual company brand and image.
2005-2009
THE SUN NEWSPAPER
Photo Editor/ Page Designer
I directed a team of photographers to complete specific assignments. I received, reviewed and edited original photography. I prepared and uploaded files for distribution to website and print. I worked with editors to select images for features and photo stories. I produced photo shoots for newspaper use in layouts and marketing campaigns. I delivered creative visual solutions on deadline. I received art from clients for their advertisements and placed artwork in newspaper layout. I designed advertisements for clients according to marketing strategies. Organized and determined number of pages each issue would consist of.